Defining Forecasting ............................................................................................
Four Levels of Forecasting ..................................................................................
What is Demand?...................................................................................................
Universal Principles of Forecasting .....................................................................
The Forecasting Process ......................................................................................
General Forecasting Techniques ........................................................................
Forecasting Data Sources ....................................................................................
Forecasting Categories ......................................................................................
Qualitative Forecasting Overview ................................................................
Qualitative Forecasting Models ............................................................................
Quantitative Intrinsic Techniques ........................................................................
Exponential Smoothing .........................................................................................
Time Series Decomposition...............................................................................
Quantitative Causal Techniques ........................................................................
Why Forecasts Fail ................................................................................................
Review, Terms, Discussion Questions, Exercises .......................................
Terms Check .........................................................................................................
Performance Check .............................................................................................
Discussion Questions ..........................................................................................
Case Study ............................................................................................................
Suggested Additional Readings ..........................................................................